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How to Make your Messaging Stick

Onclusive

How communicators use NEO for strategic decision-making. 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. Know how well your messaging works. Read the full case study.

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Women in Tech: Closing the Gap, One Byte at a Time

Stern + Associates

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

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The Anatomy of Attention

Doctor Spin

Each type of attention plays a crucial role in how we interact with and process information from our environment, and understanding these different aspects is key in fields like psychology, neuroscience, and education. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. 2 Firth, J.,

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