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How to Make your Messaging Stick

Onclusive

How communicators use NEO for strategic decision-making. 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. Know how well your messaging works.

How To 370
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Influencer Insights: Media Moves and Intel for June 20

Beyond PR

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Prior to that, she was a healthcare and biotechnology reporter at WBJ for five years.

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Quick Tips for Pitching Fortune, Bloomberg TV and Other Business Media

Beyond PR

While every business media outlet is different, the panelists provided some common advice on how to best present your pitch for consideration. For instance, panelist Aaron Task, the digital editor at Fortune, discussed how the magazine is branching out into other news areas, such as healthcare and biotechnology.

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The Anatomy of Attention

Doctor Spin

Each type of attention plays a crucial role in how we interact with and process information from our environment, and understanding these different aspects is key in fields like psychology, neuroscience, and education. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. 2 Firth, J.,

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Women in Tech: Closing the Gap, One Byte at a Time

Stern + Associates

Howard’s examples from her own leadership journey uplift leaders and high potentials alike by emphasizing the importance of having the courage to innovate, engage with a diverse team and make and learn from mistakes – which she explains in-depth in her bestselling audiobook, “ Sex, Race and Robots: How to Be Human i n the Age of AI” (2020).