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How to Make your Messaging Stick

Onclusive

23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. How communicators use NEO for strategic decision-making. In addition, they tested a new strategy leveraging industry experts for their product launches.

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Influencer Insights: Media Moves and Intel for June 20

Beyond PR

Financial Times: Alexandra Scaggs ( @alexandrascaggs ) joins the “Alphaville” ( @FTAlphaville ) blog team to cover financial markets. Education Week: Publisher Michele Givens ( @michelejgivens ) is succeeding Editor-in-Chief/President Virginia Edwards as the President of @educationweek. She became the publisher in 2009.

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The Anatomy of Attention

Doctor Spin

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Please support my blog by sharing it with other PR- and communication professionals. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas.

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