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How to Make your Messaging Stick

Onclusive

23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. How communicators use NEO for strategic decision-making. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370
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Influencer Insights: Media Moves and Intel for June 20

Beyond PR

Education Week: Publisher Michele Givens ( @michelejgivens ) is succeeding Editor-in-Chief/President Virginia Edwards as the President of @educationweek. Education Week covers the kindergarten through senior high school education experience from teaching and learning viewpoints. She became the publisher in 2009.

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The Anatomy of Attention

Doctor Spin

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. 2 Firth, J., Firth, J.

eBook 52
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Women in Tech: Closing the Gap, One Byte at a Time

Stern + Associates

government, multinational companies and global entities such as the World Health Organization – examine complex legal, ethical and regulatory issues surrounding biotechnology and emerging sciences. For decades, acclaimed bioethicist, futurist and legal scholar Alta Charo has been helping organizations – including the U.S.