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Why PR hasn’t been automated yet

Shift Communications

Tom Foremski asked in Silicon Valley Watcher : PR’s challenge is that it is an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale. Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Humans do not scale.

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PR & Media Relations: Top 22 Posts from a Decade of (Really) Bad Pitches

Bad Pitch Blog

Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Social Media & Blogs : We prefer covering newer territory. Like when pitching blogs and social media were still new. The good news? The bad news? news release.

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Latest PR Trends

5W PR

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated. Bylined Articles.

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Top Social Campaigns of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

5 Tips on Pinterest and Other Missed Social SEO Opportunities. The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014. Social Media Checklist: Planning for a Very Social New Year.

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Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect. There was a realisation from many that read the articles, that they had been targeted based on their social media activity.

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