Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. Staying on top of the latest trends is one part of the equation. This graph shows the rise of data in the past decade. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

Cision

JANUARY 16, 2017

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. The key phrase is “similar businesses.”

Data 120

Data How To Retail Ethics 120

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. According to Forbes , businesses with data-driven practices are almost three times more likely to see revenues increase than industry peers. Journalists and reporters crave data that they can use to report on your industry or trends at large.

Data 92

Data Meeting Measurement Guidelines 92

Shift Communications

OCTOBER 31, 2016

Let’s look at a few key trends from the event for PR professionals. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis. What if you had insight into the subject matter shown in the fastest trending YouTube videos?

Analytics 60

Analytics Data Analysis Technology 60

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. It’s about reinvention, about telling old stories in new way—it’s anticipating trends, it’s about using unconventionality to deliver conventional messages.

Creativity 100

Creativity Pitching Writing Conference 100