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How To Create Great Content With Your Data

Cision

One of the challenges facing content creators is how to create consistent, meaningful content. One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Keeping content fresh and relevant for readers can be difficult.

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5 technologies that will change how you do PR

Presspage

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

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Top Social Campaigns of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. How to Cure Your Workaholic Addiction. Get it Done: 35 Habits of the Most Productive People (Infographic). 5 Top Social Media Campaigns of 2014. The Mentors Every Female Business Owner Needs (client).

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics. She holds a B.A.

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5 Ways Data Can Improve Your Campaign

PR Breakfast Club

Using data has the benefits of finding out: Which social media sites have a larger audience in your targeted demographic. Smart marketers use data to figure out what they’re doing wrong and how to change it. Data can help them figure out where the potholes are and overcome them. 5) Use Data Daily.

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Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. Let’s explore how to turn the opportunities data provides into real-life benefits. Data Closes Deals. If data is communication fuel, analysis is the racecar that gives it purpose. Just gathering a bunch of data doesn’t provide benefit.

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