Onclusive

JUNE 2, 2021

You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. It’s also important to evaluate the past year of your PR activity, including reviewing media coverage and identifying what worked best. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The tool gives you a detailed timeline of impressions and engagement rates for every Tweet, as well as follower trends and demographics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. With more data than ever also brings more access to insights than ever.

Analytics 170

Analytics Measurement Data Technology 170

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

OCTOBER 31, 2016

If we sit back and let such tools pass us by, someone else — someone driven, someone prepared — will swoop in and leave us in the dust. Let’s look at a few key trends from the event for PR professionals. At World of Watson, one of the major trends in analytics tools is using data to tell better stories.

Analytics 60

Analytics Data Analysis Technology 60