Remove Big Data Remove Community Remove Creativity Remove Internal
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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Knowing that communication has no borders and boundaries. Understanding diverse environments internally and externally.

Big Data 250
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Leveraging real-time data during a crisis.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

Twitter and the community that took me under its wing. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations. A3: Hard to say. What did for sure? measurepr #measurepr.

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Top Trends, Campaigns and Platforms of SXSW 2015

Journalistics

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. The main point of Super is to share emotions in a creative way – emotionally-charged reactions to everyday life.

Trends 56
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#21: Using marketing signals to accurately predict brand health

NewsWhip

The creative elements that you mentioned, and that’s our world. Paul: Being concrete, you are seeing then that a brand engaging either with particular communities or on particular topics is much more of a driver than 10 other things that could be drivers. The predictions are only as good as the data coming into that.

Brand 78
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52