ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. Still others, including Bank of America, Ford Motor Co. golf course.

Corporate 338

Corporate Policies Groups Public Affairs 338

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Beyond PR

SEPTEMBER 26, 2016

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. More than 53 percent of public relations professionals state that measurement is their biggest skills gap. But why can’t they accurately prove the value of their efforts?

Measurement 40

Measurement Banking Public Affairs Strategy 40

Communications Conversations

DECEMBER 8, 2022

She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Holly is now the vice president of corporate branding and partnerships at Polaris. Bank and Optum. Where is she now? Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Waxing UnLyrical

DECEMBER 21, 2012

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

Waxing UnLyrical

JANUARY 12, 2012

I stumbled into the field of public relations some 40-plus years ago so … The obvious … and first … response is “a lot.” Yes, I was alive and kicking when the fax machine altered the way in which we communicated! A Search for Identity … Whither Public Relations? That it’s “business as usual.”.

Publicity 72

Publicity Public Affairs Nonprofit Banking 72