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The latest PR and Social Media Campaigns Round Up

Prohibition

Rickified” QR codes have also been spotted that directs users to the new video, mimicking the viral rick-rolling meme that the internet loves. The messaging on the posters has been printed in suncream which not only shows the dangers of UV rays, but how protective suncream is against them. I spy with Maynards Bassetts.

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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. We love the collection – and we’re off to put in an order right now. Warner Bros.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. For more on Levi Strauss’ use of brand history storytelling, check out the recent Entrepreneur article, " How Levi's Became a Brand With Staying Power.". Source: Unzipped ).

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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.) Better yet, that awareness led to revenue. That’s quite the fairy tale, right?

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Financial services content is also incredibly complicated. Report Methodology.

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Your Ultimate Guide to Online Marketing Techniques: 18 Blogs You’ll Want To Bookmark Today

MaccaPR

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. One value of B2C is that it’s open to publishing your bylined content: here’s an example of how B2C published a MaccaPR post recently. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “ Simple SEO Tool Hacks for Digital Marketers ”.