article thumbnail

The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

article thumbnail

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Put on Your Storyteller Hat. Pros/Cons of online loans versus local banks? That dreaded lull.

Pitching 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top five Food and Drink PR Campaigns of 2022

Prohibition

The campaign video features the life of an entrepreneur who is grappling with the highs and lows of making it on their own at her local Starbucks. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

article thumbnail

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

article thumbnail

More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

And it’s not just B2C. I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. Storytelling with the Cognitive Content Hub™. Since then, we've used strategic storytelling to grow the Institute into an industry-leading brand. Brand identity.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 196
article thumbnail

Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

million donated to national and local charities. Something smaller and simpler can also work; look at this local Whole Foods store’s move to “mother” a goose and goslings in its parking lot. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud.

Brand 160