Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Rock the Status Quo

DECEMBER 10, 2015

Get Creative With WHO You Pitch. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

Waxing UnLyrical

DECEMBER 4, 2018

So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.). Image by ElisaRiva via Pixabay, CC0 Creative Commons. Dawn Buzynski leads the award-winning public relations team at Strategic America.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Use creative multimedia on social media to show the public how the money from the Duck Derby is used to benefit the children served by YESS. Image: Tony Crescibene via Wikimedia Commons, CC 2.0.

Media Relations 50

Media Relations Social Media Media Real Estate 50