Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Waxing UnLyrical

DECEMBER 4, 2018

Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.).

Trends 77

Trends Marketing Real Estate Public Affairs 77