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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.). Image by ElisaRiva via Pixabay, CC0 Creative Commons. Dawn Buzynski leads the award-winning public relations team at Strategic America.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Use creative multimedia on social media to show the public how the money from the Duck Derby is used to benefit the children served by YESS.