ImPRessions - Crenshaw Communications
MAY 22, 2018
Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.
Rock the Status Quo
DECEMBER 10, 2015
In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Rock the Status Quo
NOVEMBER 12, 2014
You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Who buys expensive homes?
ImPRessions - Crenshaw Communications
AUGUST 30, 2016
We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. Reading Buzzfeed may not make you a better writer, but you will be a fabulous pop culture maven, likely to come up with some brilliant angles for media pitches based on stories, listicles, videos etc.
OnePitch
NOVEMBER 17, 2022
What’s the best pitch of yours that resulted in coverage and what elements made it successful? We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. It was both unique and timely, which made it a successful pitch. What makes a good subject line? .
Waxing UnLyrical
DECEMBER 4, 2018
Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.
Norton's Notes
SEPTEMBER 3, 2015
This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). Google is starting to take up more and more of the real estate on the SERPs.
Expert insights. Personalized for you.
168 
Let's personalize your content