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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168
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A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. We also guarantee you will become a better writer if you read the Journal. The New York Post. The publication that no one admits they read, yet everyone does. And not just for its infamous Page Six gossip.

Agency 149