PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 187

Journalism Real Estate Survey Report 187

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. Not only is content marketing by far the top digital priority for B2B marketers this year,” wrote the publication, “but it’s also the discipline most likely to get a spending hike this year.”. “Not

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Sword and the Script

OCTOBER 16, 2018

If you weren’t doing what you do now you’d be …real estate or finance. If you suddenly got 10% more marketing budget you’d spend it on… account based marketing (b2b) or Oktopost (b2c). We are always looking for smart people working in PR, marketing, sales and journalism. Ready to be interviewed for the Off Script series?

Marketing 56

Marketing Real Estate Analytics Interviews 56

ImPRessions - Crenshaw Communications

AUGUST 30, 2016

We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. We also guarantee you will become a better writer if you read the Journal. The New York Post. The publication that no one admits they read, yet everyone does. And not just for its infamous Page Six gossip.

Agency 149

Agency Real Estate Journalism Fashion 149