7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before
Sword and the Script
JULY 24, 2018
In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.
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