ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. Supporting a product launch? It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. PR and marketing content are increasingly intertwined, as well. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications.

Writing 136

Writing How To Pitching Privacy 136

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. How to Score in B2B Media Relations. PR people don't whisper into the ears of journalists about what to write.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prohibition

FEBRUARY 2, 2024

In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. And in B2B marketing it already does.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MAY 16, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. >>> Looking for a B2B tech PR with expertise and execution? That means the vast majority of pitches they receive are not useful, which makes everyone’s job harder. 12) There’s a need for good pitches.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Prediction, hope and a billion-dollar idea.

Marketing 187

Marketing Content Marketing Data Social Media 187

Critical Mention

AUGUST 29, 2019

If you’re a B2B organization selling to other big-named businesses, you might consider a more formal tone. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. Priscilla is the marketing coordinator for Critical Mention. Some people love a good pun too.

Company 81

Company Brand Branding B2C 81