B2B Brand Product Launch Storytelling 
Prohibition
JUNE 27, 2023
Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.
B2B PR Sense
JANUARY 5, 2018
A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.
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ImPRessions - Crenshaw Communications
MAY 1, 2019
Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. It’s better for everyone if objectives are precise.
Communications Conversations
APRIL 6, 2015
And, 75% of participants have never tried a Victory Motorcycle before–so the brand won when it came to raising brand awareness with an audience who is probably predisposed to buy. It’s just one example in a short list of brand executions using VR recently. But, I guess it depends on your view of “storytelling.”
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. A big new product launch typically happens once in a couple of years at best. The lifeblood of any startup is new customers. But it can also do much more.
OnePitch
APRIL 14, 2022
She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),
Beyond PR
APRIL 13, 2016
When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.
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