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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239
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Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars

Bianchi Biz Blog

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. I also contribute to Parents.com, ForbesWheels, PureWow and others.

Meeting 75
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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

The US is the largest market accounting for almost 70% of sales. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers.

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How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Movies and television. Organic Reach (or, how well can I reach my current followers/fans?).

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Measuring Public Relations

5W PR

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media.