5-questions-to-ask-when-selecting-a-pr-firm Article Related Topics 
Buzzstream
NOVEMBER 10, 2020
Pitches can make or break a PR campaign. As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day. Their responses?
Buzzstream
FEBRUARY 3, 2021
I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?
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Stephen Waddington
NOVEMBER 19, 2017
This is an article and deck about the outlook for public relations and social media in 2018. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. She also gets a mention in the article. #1
Waxing UnLyrical
NOVEMBER 23, 2010
November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. A few weeks ago, they asked a question about paying for blog posts. In some ways, I don’t care if your firm wants to pay for a post, provided you disclose the arrangement. A few important qualifiers here: 1.
Sword and the Script
DECEMBER 28, 2022
Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Only 5% said they have less influence.
Waxing UnLyrical
SEPTEMBER 14, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). What good PR actually entails is a lot more. In this world of Web 2.0,
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