Remove Analysis Remove Digital PR Remove Reputation Remove Viral
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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PR's Transformation: Shifting from Expense to Profit Center

Presspage

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

Also with reactive PR, your are able to share topical content to the press – positioning your brand as a thought leader – by jumping on a breaking news story and adding your brands unique take on it. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.