Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. 11 Steps to Effectively Managing a PR Crisis. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. The PR crisis team should consist of.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Mindful Marketing

JULY 15, 2015

One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. Which was driven by status reports that focused on outputs – “look how much we’ve done” – vs outcomes and results – “here’s what our impact has been.”) Every brand must have a crisis communications plan.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Stephen Waddington

DECEMBER 30, 2019

Public service broadcasting is failing to pick up the shortfall. Please keep reading for the full analysis. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. The ONS report is consistent with the CIPR’s analysis in this area.

Government 103

Government Education Print Ethics 103

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Then, based on the output, you can customize your requests from there.

Trends 105

Trends YouTube Video Social Media 105