article thumbnail

Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros

Solo PR Pro

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

article thumbnail

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

article thumbnail

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102
article thumbnail

Getting hired and ahead in marketing and PR

Stephen Waddington

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. She urged encouraged students to hone skills in creativity, storytelling and pitching.

article thumbnail

The Top 10 Books of 2016 (According to Zude)

ZudePR

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Think low-cost airlines in their infancy. .” And, if that’s the case, it’s good to be aware of what buttons people are pressing. Be a hostile brand.

Writing 84
article thumbnail

Using PR To Help Brands Build Trust

ImPRessions - Crenshaw Communications

Other brands, like United Airlines, have worked to repair a loss of trust. As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. Companies like Yum! Brands keep finding ways to do well by doing good. One piece of advice for today’s crisis plans?

Brand 160