Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 88

Employee Internal International Training 88

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Think low-cost airlines in their infancy. He a straight-laced but decent scientist who’s lost his zeal to corporate life. It’s on my bookshelf.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. Companies like Yum!

Brand 160

Brand Branding Film Internal 160