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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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Three Digital Marketing Strategies for the Ages

5W PR

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

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The impact of content rich newsrooms

Presspage

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. The use of the newsroom platform has provided the airliner with a growing number of visitors.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles.

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Online Reputation Management Guide for 2015

The Proactive Report

Back in the 1980s Jan Carlzon of Scandinavian Airlines coined the phrase “A Moment of Truth” referring to any interaction a member of the public has with your brand. Follow me on Twitter for daily Digital PR updates. Online PR Reputation Management' To a large degree it’s a measure of trust.

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Miami International Airport lands major industry comms award with newsroom

Presspage

Hereford Award The ACI-NA is the industry's main association whose member airports cater to more than 95 percent of the domestic and virtually all the international airline passenger and cargo traffic in North America. The Peggy G. On November 7, Miami International Airport was named the recipient of the Peggy G.