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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. Good PR and great customer service have never been more intertwined.

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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business.

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Communications is not Optional – Especially Now

Landis PR

It’s an interesting time to be a communicator. When the going gets tough, you need to communicate more, not less. And you need communications professionals to make sure it’s done right. (If If you don’t believe us, just look at Twitter’s public flailing with a CEO who thinks he can handle communications himself.

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10 Crisis Communication Tips Every Business Needs

Prohibition

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Southwest Airlines. Ritz-Carlton. 2012, May 17).

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. Of course, there’s not much for marketing and communications teams to do to foil threats beyond insisting that their employers or clients harden their security infrastructure.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. In the wake of so many controversies, its communications has been slow and reactive.

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