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How Well Do You Know the New Rules of Crisis Management?

PRSay

United Airlines. Viral videos. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Wells Fargo. Cyber thefts. Sexual misconduct.

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Businesses Should Fight Back Against Online Attacks

David PR Group

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. They scolded her.

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Use “Smartcuts” to Build Your Business and Improve the World

Polaris

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Or why one athlete excels when others who seem equally talented do not?

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How to Manage an Online Catastrophe

David PR Group

Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. A public company CFO accidentally leaks insider information on his Twitter account – drawing attention from investors and regulators alike. –John.

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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Of course, we all make exceptions when the chief marketing officer of a Fortune 100 company invites us to connect with her.

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Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Numerous companies, in conjunction with PR and HR, make it mandatory that if you are to have a social media profile, it needs to be clear that you are not an official spokesperson of the company.

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The Top 11 Social Media Crises of 2017

Norton's Notes

I did that because I like to see how companies have dealt with challenging situations and how they played out. United Airlines Drops The Ball. This is probably the most well known crises from this year as United Airlines hasn’t had the best year. Maybe Oscar should take a leaf out of their book.