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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. That includes things such as donating a part of profits to charities or supporting sustainable agriculture initiatives. Wine brands can appeal to Gen Z consumers by supporting social causes.

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A HA Jamz Fusion Experience

The Hoffman Agency

HA-Indonesia Account Director Niko Radityo Suwito shared a unique Italian song with a multilayered backstory that intersects with his love of video games: I am a gamer by heart, and I found this song when I played the game Civilization VI. Typically, video game music tends to sound plasticky, electronic, and artificial.

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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. The technology in this story was a design application. And he did beautifully.

Media 96
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Coffee with a Journalist: Lisa Martine Jenkins, Protocol

OnePitch

So my beat is essentially the intersection of climate and technology. The first is climate tech and the technologies that will be needed to mitigate climate change. So the entire thing is on climate technology and the funding for research into climate technology. So that essentially has two main parts. That’s EVs.

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4 Mistakes You Might Be Making With Media and Social Intelligence

PRSay

It makes sense in a landscape where each second more than 7,700 tweets are sent, 70,500 videos are viewed on YouTube and 800 photos are posted on Instagram, according to Internet Live Stats. But any technology is really only as useful and savvy as the people behind the scenes actively reviewing and doing something with it. .

Media 135
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9 Content Snacks from the Story of Content Marketing

Sword and the Script

The publication educates farmers about new agricultural technologies. Sales jumped 1000% after the first video and it’s a clear example of the “be the story” philosophy in that each video inherently demonstrates the value of the product without selling.

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5 Newsworthy Content Ideas for the 2016 Election Season

Beyond PR

Hand in hand with monetary policy are key platform items focused on energy independence, agriculture and clean energy jobs in coal, oil and natural gas. A multichannel strategy that includes mobile, video, and social media, as well as more traditional communications tactics is essential for reaching your audience where they are.

Energy 40