ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process. Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

JULY 28, 2016

I then became an editor of the school newspaper, and later, a reporter in college. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ISEBOX

APRIL 10, 2015

Few people will be enticed to read “Pharmaceutical Company Announces New Drug.” If you are sending it to a local newspaper, is it a local story?). ISEBOX is a cutting edge multimedia news release platform serving the world’s leading agencies and brands. Why is your story newsworthy?

Pharmaceuticals 70

Pharmaceuticals Local Writing Newspapers 70

Cision

OCTOBER 8, 2015

Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. We looked at the media coverage of MMJ in large daily newspapers over the course of four years.

Company 120

Company Newspapers Transportation Measurement 120

Maxim Behar

NOVEMBER 16, 2020

Welcome, Maxim Behar, in all your roles and incarnations as a PR expert, specialist, agency owner, diplomat, entrepreneur, writer, fellow journalist. At the time, there were whole pages of such obituaries in the newspapers. Maxim Behar: Good evening! Host: Today we sent a bright person from this field. It’s a pity. Why did this happen?

Government 52

Government Measurement Crisis Radio 52