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Behind the Headlines With Fred Lake

Cision

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. I then became an editor of the school newspaper, and later, a reporter in college. My first job was a news editor, where I decided to write health features. It’s been an incredible career experience.

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Crafting Awesome Titles for Press Releases and Emails

ISEBOX

When writing any title, remember that real people will be reading that title and deciding whether or not to read more. Few people will be enticed to read “Pharmaceutical Company Announces New Drug.” Many of the same principles that hold when writing titles for press releases also hold when sending emails to journalists.

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Maxim Behar: "The future depends on people who do business"

Maxim Behar

Welcome, Maxim Behar, in all your roles and incarnations as a PR expert, specialist, agency owner, diplomat, entrepreneur, writer, fellow journalist. At the time, there were whole pages of such obituaries in the newspapers. Maxim Behar: Good evening! Host: Today we sent a bright person from this field. It’s a pity. Why did this happen?