Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. For example, analyzing data available on data.gov is a great starting point and helps you show the reporter that there is a need and the data backs it up.

Media 100

Media Data B2B Pitching 100

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. Let’s see if we’re ready for them. Content Shockwave. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 5, 2015

Journalism isn’t dead. Journalism just continues to evolve. Brands who succeed this year will be in front of only the right consumers and customers, not everyone. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind. Behind the Scenes. Christopher S.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Today, most agency executives only seem to agree on what the limits of AI in PR will be. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85