Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.

Analysis 151

Analysis Tools Software SMB 151

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size.

Small Business 168

Small Business SMB Local Viral 168

Shift Communications

NOVEMBER 29, 2022

2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? Cross-channel integration at the forefront of cultural-driven marketing and PR. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Remote voice and video communication are critical to PR work, from client meetings to media interviews. Every PR agency needs a versatile solution for meetings.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. “I Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JULY 10, 2018

Position within the agency or organization. And, he manages a small team of people who manage the corporate GM social channels (external AND internal). Amanda Gebhard, Social Media Communications Manager, Boston Scientific. Bryan Vincent, Vice President, Digital Communications and Social Media, United Health Group.

Social Media 24

Social Media Media SMB Tourism 24