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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. And I’m chair of the agency today. I learned the ethics challenge very early on in my career.

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What is Predictive Media Intelligence?

NewsWhip

Jaclyn Ruelle at the Martin Agency explains: “We rely on NewsWhip predicted interactions to see if this story is going to die out by this time tomorrow morning… Or if our brand joined the story is it on the brink of being something that could have some staying power and push beyond the 24 hour window?”. How do I do Predictive Media Planning?

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Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA. Newhouse School of Public Communications.

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Latest PR Trends

5W PR

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

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Storytelling, PR, and Measurement

Waxing UnLyrical

Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.”

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? This issue sometimes creates further ethical issues listed in this section. Main Topics Quick Links What is Mass Communication? What is Mass Communication?

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Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

The documentary outlining communications agency, Cambridge Analytica’s involvement in the Brexit and Trump campaigns. When the story originally broke in March and April this year, a lot of blame was pointed at Facebook’s data breach along with a focus on the other tech giants (Google, Amazon, and Apple) and the data they collect.

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