Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations.

Measurement 40

Measurement Nonprofit Education Social Media 40

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Trends 88

Trends Data SEO Consumer 88

NewsWhip

JULY 29, 2021

Maybe we set the stage first, if you can tell us a bit about Methods+Mastery, which is within the FleishmanHillard global network , but an independent agency. The creative elements that you mentioned, and that’s our world. Paul: And does that mean that you were like a small agency or a part of a big agency?

Brand 78

Brand Branding Marketing Data 78

Sword and the Script

JUNE 3, 2017

There’s an internal education requirement for every new experiment, initiative or program, that’s above and beyond what has been traditionally required. It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. Perhaps we are watching as Web 2.0

Web 70

Web Content Marketing Technology Creativity 70

The Hoffman Agency

APRIL 6, 2020

The data can be repurposed for webinars, white papers, social media and other highly shareable avenues that show your company has unique insights both internally and externally. That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling. Goals first, then numbers.

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52