Agency Automotive Consumer Journalism 
Bianchi Biz Blog
AUGUST 17, 2023
As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.
Bianchi Biz Blog
DECEMBER 2, 2021
It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. 7) One PR firm or integrated marketing agency is as good as another.
Bianchi Biz Blog
JUNE 30, 2022
Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. And maybe you will! Author: Leslie Dagg.
Bianchi Biz Blog
SEPTEMBER 26, 2022
I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started?
Bianchi Biz Blog
NOVEMBER 11, 2021
Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. CES2022 PR Planning Forward: 5 Noteworthy Data Points.
Bianchi Biz Blog
NOVEMBER 9, 2020
It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.
Cision
JUNE 15, 2017
Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.
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