PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Rather than a video that looks like any other fast-food commercial, the Popeyes team used the launch to tell a story while still showcasing their product.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.).

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Connect with him on Twitter. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. When crafting social content, lean on trends and publish content with a high virality rate. Download our free Product Launch tip sheet.

Social Media 78

Social Media Strategy Media Reputation 78

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What if someone made an offensive statement on Facebook, Twitter or Instagram? Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

AUGUST 4, 2016

Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love. Compared to other channels such as Facebook, you can post more often on Twitter. Twitter is a two-way street.

Social Media 40

Social Media Pinterest Media Marketing 40