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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Teaching will shift online for all but small discussions and seminars. The exception may be local and hyper local print that connects directly with communities. Advertising revenue will follow where it hasn’t already. Schools - classroom education needs a radical rethink.

Tourism 118
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How to Determine a Law Firm Marketing Budget

David PR Group

A law firm marketing budget typically covers costs for advertising, promotion and public relations. Events and Seminars. Law firm management consultancies have long held that law firms (except for personal injury firms, who must spend more) should plan on spending about 2 to 5 percent of gross revenues on their marketing efforts.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). This particular instructor did an incredible job.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Know a PR, marketing or sales leader with compelling ideas fit for print? Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Far harder.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.