Remove Advertising Remove Measurement Remove Print Remove Seminar
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Teaching will shift online for all but small discussions and seminars. The exception may be local and hyper local print that connects directly with communities.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.