Advertising Media Training Social Media Television 
PR in High Definition
AUGUST 24, 2020
Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?
PR for Anyone
OCTOBER 7, 2021
What most people forget about with social media is the “social” part. Are you socially listening to the online conversation? If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. This is why you need to start socially listening.
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PR for Anyone
JANUARY 20, 2022
Media is editorial content unless you are paying for advertising. I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.
PR for Anyone
SEPTEMBER 8, 2022
It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on social media. So make sure you take advantage of any media that you get.
PR for Anyone
OCTOBER 13, 2022
By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. They run great businesses. and I’m going to call it established to known™.
PR for Anyone
SEPTEMBER 1, 2022
Check out social media and what people are talking about. Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. See my story in the video about Steve and what he did.
PR for Anyone
MAY 18, 2022
You need to check out when the media checks you out so all your assets need to be in place – your website, your LinkedIn profile, your social media, because we don’t know exactly where they’re going to land. PR is one piece of a bigger picture.
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