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The Economics of Bad Taste

Mark My Words

And secondly, the Ashes hero who should be basking in the glory of the sporting comeback of the summer, found himself suddenly drafting an online statement to push back at a shameful story raking up painful memories from decades ago. The headline is everything, it is the cash cow. Secondly, there is something more nebulous and distant.

Sports 60
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How Marketing Still Needs Racial Redemption

Mindful Marketing

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. Subscribe to Mindful Matters blog.

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Media 102? A brief update to media 101

PR in High Definition

These are three traditional job titles in the journalism world which have been around for over a century. A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. Columnists. Recently, though, it dawned on me just how much this line-up is changing.

Media 54
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PR’s House Of Media Cards

Flatiron Communications

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed.

Media 34
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PR’s House Of Media Cards

Flatiron Communications

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed.

Media 28
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52