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PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories.

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How to Give a Great Media Interview

PR for Anyone

These are nuggets of information you provide in a succinct manner getting your message across quickly and easily. Media is editorial content unless you are paying for advertising. The fastest way to never get asked back again is by making it all about you and selling. And then at the end, make sure you say thank you.

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What to Pitch in October

PR for Anyone

Organize Your Medical Information Month. National Window Covering Safety Month. National Women’s Small Business Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month. Pear and Pineapple Month. Photographer Appreciation Month. Polish American Heritage Month. Positive Attitude Month. Raptor Month.

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PR Myths

PR for Anyone

Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube. I’ll be posting some more PR Myths in the coming weeks but take this one to heart. You don’t need a five or six-figure budget to be famous, you can do it all by yourself. PR FOR ANYONE.

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Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Conduct media training early. Jump on foreseeable news.

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PR Myth #2

PR for Anyone

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. Take advantage of the access the internet has given us and build relationships with journalists.

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Public Relations in Marketing

PR for Anyone

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Are you sharing information?

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