Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 Native Advertising. So how can you stay on the cutting edge of the news industry? Multimedia.

Trends 120

Trends Mobile Media Print 120

5W PR

JULY 15, 2020

There’s no reason to stress about typos that were printed on 100 physical copies of materials. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Create compelling visuals that illustrate a brand’s narrative and make the company more appealing.

How To 176

How To Media Guidelines Pitching 176

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Here’s a look inside some of the most memorable ideas that I walked away with. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

AUGUST 2, 2016

It ‘helped’ that my National Guard unit was mobilized for Iraq, so making a career change wasn’t as intimidating. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60