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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Overlapping skill sets.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101
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This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

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This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further.

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5 technologies that will change how you do PR

Presspage

Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. This graph shows the rise of data in the past decade. Source: Patrick Cheesman Big Data The second trend that is deeply intertwined with the rise of AI, is the rise of big data.

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How To Use Personas in PR

Doctor Spin

Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. It refers to how individuals are grouped based on shared characteristics—without a strong sense of belonging or identity. Source: M/C Journal 1 Marshall, P.

How To 52
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How to Use Your Blog to Connect with Your Audience

ReimaginePR

You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. They don’t want to refer to a dictionary. Infographics. But they don’t want a lecture. They don’t want to think too hard.

Blogging 120