Sword and the Script

JANUARY 24, 2023

largely centers around advertising. The major trade publications are AdAge and Adweek , as opposed to Marketing Age or Marketing Week (which is a title in the U.K.). Be sure to listen, engage and generally be a cheerleader for your industry. Buy reprints and hand them out at a trade show.

Media 103

Media Advertising Advertising Print 103

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few.

Conference 120

Conference Print Trade Shows Advertising 120

David PR Group

JULY 3, 2015

A law firm marketing budget typically covers costs for advertising, promotion and public relations. Attendance at industry, trade or professional society meetings. Law firms should also plan on including funding for the following: Alumni programs. Client costs. Events and Seminars. Mailings and communications. Evaluate Your ROI.

Marketing 40

Marketing How To Web Trade Shows 40

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. For example, you can target readers of a trade publication, an association in your industry, or even fans of competitors by checking the right boxes at set up. 6) Pitch the story to an industry newsletter. How B2B Marketing Can Get More out of Trade Shows.

Media 97

Media B2B Groups Conference 97

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Solo PR Pro

JUNE 21, 2016

Regions that are largely supported by one or two industries can have their fortunes rise and fall based on the performance of those industries. If you are looking to expand into new industries or simply grow your business, broadening your geographical reach expands your choices. All markets are not created equal. Collaborate.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48