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The Implications of the Growth of Social News

Cision

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

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Inside Podcast Promotion

Marketwired

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. Click To Tweet.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239
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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. It has gone digital.

Radio 69
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Rhetoric vs Story: The Art of Persuasion

ReimaginePR

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

This includes print newspapers, digital news sites, television, and radio stations. Regulatory Awareness: Keep abreast of the local regulatory environment, especially laws related to advertising, marketing, data protection, and free speech. They can act as a bridge, helping you navigate and avoid potential pitfalls.

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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

Sword and the Script

He continued: b) “We launched our first podcast season last in March titled, Coffee With A Journalist , which has over 1,500 views and over 820 unique downloads. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales.