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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 TV and mobile are almost at parity for both viewing and ad investment.

Report 81
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Charles told me: Listen to what King Simeon II is saying, each his word is priceless.

Maxim Behar

It was Sunday morning and somehow, I worriedly called my Scottish friend Gilbert McCall, who then managed the office of the consulting giant KPMG in Sofia, he immediately agreed to meet, a purely British editing of the text went through, I found two frames at home, put the printed text in them and.

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Charles: Listen to what Tsar Simeon tells you, every word of his is precious.

Maxim Behar

It was Sunday morning and somehow, I worriedly called my Scottish friend Gilbert McCall, who then managed the office of the consulting giant KPMG in Sofia, he immediately agreed to meet, a purely British editing of the text went through, I found two frames at home, put the printed text in them and.

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers.

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Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign

MaccaPR

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. We invite people to use their own cameras to document what they’re doing and how it connects with our client’s brand, which they then post and share with thousands of friends.”.

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Media relations is thriving

Stephen Waddington

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52