Prakkypedia
DECEMBER 17, 2018
As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. If you’re in the mood for PR housekeeping in the new year, you may want to: Conduct a communications audit. The short answer: yes.
Shift Communications
NOVEMBER 18, 2014
The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. Brands need to consider security not as “insurance” or an IT issue, but a fundamental strategic initiative that requires C-Level vigilance and crisis communications planning like never before.
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ImPRessions - Crenshaw Communications
APRIL 3, 2018
At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Crimson Tide (1995) — Crisis Planning. Plus, communications technology plays a crucial role in the plot.
Sword and the Script
NOVEMBER 26, 2019
The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.
ImPRessions - Crenshaw Communications
MARCH 13, 2018
Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” .
Sword and the Script
NOVEMBER 12, 2019
The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. For example, I’ve seen legal tech reviews where the site compares large enterprise software products to small SaaS products. The company claims all reviews are “100% verified.” Funding: $25.1
Burrelles Fresh Ideas
JUNE 13, 2023
A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.
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